Koronadal expands tourism network at Phil Travel Mart

The City Government of Koronadal through its Koronadal Investment and Promotion Center (KIPC) has expanded its mandate to facilitate connections with other key sectors by joining the Philippine Travel Mart (PTM).

The KIPC took advantage of the event to showcase the city’s rich culture, tradition, local products, best attractions and tourism offerings to encourage inbound tourism.

“We bought this year one pavilion to house all the local garment units and other travel agencies in the region with DOT XII as the lead agency. The major theme of our exhibit was actually focused on the Indigenous People’s fabrics, the weaving industry of the Blaans and T’bolis, including the malongs of our Christian settlers and the Inaul of our Muslim brothers and sisters. We also showcased some locally processed products in the region.”, KIPC Manager Elric Batilaran said in an interview.

The country being a part of the ASEAN community promotes intra-regional travel which aims to bolster the tourism industry through the promotion of natural attractions and products, with the goal of developing these resources, package and promote them. Further, one of the long-term goals of the travel mart is to create a favorable and sustainable business environment for local communities.  

“We also showcased the city through brochures containing the basic facts to advertise our tourism offerings. Our goal is to encourage investors. We are given the chance to showcase how strategic the location of Koronadal being the regional center including our accessibility as the heart of the region plus the tourism potentials of our place. We conducted some advertising to entice visitors to visit our city. We also promoted the readiness of our city to host big events and convention”, Batilaran said.

When asked on the advantage of joining a national exhibits like travel mart, Batilaran said that the latter facilitates connections with other travel agencies and tour operators to market the tourism potentials of Region XII and to increase its economic activities. “That is why as a region we need to work hand in hand. The only way for us to see our strength as a local government and as a tourism destination in this Philippine archipelago is to identify other tourism areas present in our neighboring municipalities”, Batilaran said.

As an excellent strategy to promote the city’s local produced, a presentation talking about the City of Koronadal as a product was one among the excellent strategies of the Koronadal delegation. Further, Batilaran said “We also brought with us Delia Lawian, a full blooded Blaan who showcased a Blaan dance and we saw the people’s awesome responses after witnessing the dance. Prior to the event, we consulted our IPMR on how we can help boost and promote the Blaan culture and their stories to help them market their products”.

The said 3-day event held last August 30 to September 1, 2019 at SMX Convention, Mall of Asia Complex in Pasay City is the longest-running travel trade exhibition in the country organized by the Philippine Tour Operators Association (PHILTOA).

Photo Credits: KIPC

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